A white paper produced by Drake International that for the first time clearly explains who Generation Y really is and why we need to pay attention to them.

"Over the last couple of years the realities of massive generational change have dawned on Australian business leaders. While the issues of an ageing population and a new attitude to work have literally been emerging for a generation, it has been a sudden awakening for many organisations. In fact dealing with these demographic changes and most recently attracting, engaging and leading Generation Y are issues that our clients request assistance with.

We found that there was a lot written about Generation Y (born 1980-1994) but much of it is mere observation or opinion. So in early 2006, Drake International felt that it was important to conduct significant original research. Therefore we surveyed over 3000 Australians in all States and Territories and benchmarked the findings of Generation Y against the older generations. We followed this up with a series of in-depth focus groups, interviewing 32 Generation Y's. In addition, this white paper has been referenced against the latest Australian Bureau of Statistics data making this study one of the largest and certainly the most up-to-date analysis of Australia's Generation Y.

In releasing this white paper we provide employers with valuable insights into Generation Y and how they might approach generation diversity in their own organisations. Regardless, the statistics we have found support that engaging and getting the most from Generation Y is one of the greatest challenges for business today.

If you would like to receive a copy of this 20 page report then please contact Superb Coaching or click on the following link and we will email you your copy. A MUST read for ANYONE who deals with the younger generation. Please email me a copy of the Drake International report into Generation Y