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The Purple Cow
 The
world is changing ever more rapidly, and the rules of
marketing are no different, writes Goddin, the field's
reigning guru. The old ways-run-of-the-mill TV commercials,
ads in the Wall Street Journal and so on-don't work like
they used to, because such messages are so plentiful that
consumers have tuned them out. This means you have to toss
out everything you know and do something "remarkable"
Summary |
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 In
this revised and updated edition, small business consultant
and author Michael Gerber dispels the myths about starting
your own business. With a sharp business insight gained from
years of experience, he points out how common assumptions,
expectations, and even technical expertise can get in the
way of running a successful business. Michael teaches you
how to grow your business in a predictable, productive way
that will enable you to truly control your own destiny. Yes,
small businesses fail at an alarmingly high rate. But yours
doesn't have to be one of them.
Summary |
The Four Agreements by Don Miguel Ruiz
 For
any of you who have tried to read Deepak Chopra and found it
hard going, this is the book I can recommend you read.
In the Four Agreements, Don Miguel Ruiz reveals the source
of self-limiting beliefs that robs us of joy and creates
needless suffering. Based on the ancient wisdom from ancient
Mexico, The Four Agreements offers a powerful code of
conduct that can rapidly transform our lives to a new
experience of freedom, true happiness and love. |
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Positioning: The Battle for Your Mind by
Jack Trout
 A
guide to marketing and advertising strategy, reprinted from
the 1980 classic, based on the fundamental notion that
success is not about having the best product or service, but
about planting the right idea in the customer's head and
keeping it there. |
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Magicians Way by William Whitecloud
 If
ever you wish to read a book that will make you realise that
you have the capacity to achieve what ever you wish or to
get you out of the "rut" you find yourself in then this is
one I would recommend to anyone.
"The Magician’s Way is a rare gem of a book that
reveals the most effortless way in which we can create the
richest life possible."
Download the
first chapter online or purchase the book |
Life Strategies by Dr Phillip McGraw
Stop Making Excuses - Do What Works
Download summary (forthcoming) |
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Absolute Happiness by Michael Domeyko
Rowland
 This
has got to be a MUST READ book for anyone who wants an easy
to understand guide to human behaviour. It will inspire you
and liberate your mind. If you can not hear Michael
then at least read his book. |
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The Situational Leader by Dr Paul Hersey
 This
is an easy to read book of 128 pages that introduces the
concepts of organisational success - Empowering People. |
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Finding Your Voice by Jane Downing
 This
book is well written and easy to follow assisting the reader
in understanding the difference between Assertiveness and
Aggressiveness. It is a book about reclaiming your personal
power through better communications. |
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The 7 Habits of Highly Effective People by
Stephen R Covey
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How to Win Friends and Influence People by
Dale Carnegie
 This
is the original book on personal development and in spite of
its age it still stands there with the best. Everyone should
read this at least once in their lifetime. |
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The Art of Happiness by The Dalai Lama &
Howard Cutler
Download summary |
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The Seven Spiritual Laws of Success by
Deepak Chopra
Download summary |
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Why Men Don't Listen and Women Can't Read
Maps by Allan & Barbara Pease
 A
humorous look at the differences in the way men and women
think. This book is a good read for all of us. It may not
solve the differences but it certainly gives us all a better
understanding. |
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The Fifth Discipline by Peter Senge
Great business book for all managers and trainers.
Focuses on how to develop a learning organisation.
Every word is well thought out, should be read when you have
plenty of time to focus. |
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Who Moved My Cheese by Dr Spencer Johnson
 This
is an easy book to read and one for all ages. Its focus is
on addressing change in our lives. Excellent for the young.
Download summary |
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